|
|
|
You can get e-magazine links on WhatsApp. Click here
|
|
|
|
|
|
Sula Vineyards adds Australia to export portfolio with Kismet Trading
|
|
Friday, 06 March, 2020, 12 : 00 PM [IST]
|
|
Our Bureau, Mumbai
|
Sula Vineyards, India’s leading wine producer, has announced its expansion to Australia in collaboration with Kismet Trading. Starting January 2020, Sula Vineyards, appreciated for its varietals, quality and heritage, has taken another iconic step in extending the legacy of Indian winemaking to the world.
Having its presence in over 30 countries globally, the brand has added Australia to its portfolio as another proud export destination. The year 2019 witnessed China being added to the export list.
Ranking high on the list of wine markets in the world, Australia houses a great wine consuming audience. In order to extend a sip of India, Sula Vineyards has partnered with Kismet Trading as their distribution partners in Adelaide to begin with, and then progress to Melbourne and Sydney.
Kismet Trading specialises in sourcing, marketing and distributing unique beverage options. Emphasising service as a key differentiator, it holds a strong belief in seeing the continued success of their clients as an integral growth factor.
In order to sell Sula Wines and create brand awareness with retail shops, Kismet Trading will target the Australian market at approximately 800 venues, where Sula Vineyards’ wines will be proudly listed in menus as an international wine.
A mature wine market, Australia will get to experience some of Sula’s most popular wines such as Sauvignon Blanc, Dindori Reserve Shiraz and Riesling.
Rajeev Samant, founder and chief executive officer, Sula Vineyards, said, “We are proud to extend the legacy of Indian winemaking across international borders. Australia is one of the highest wine-consuming countries in the world, and we are happy that the Australian consumer now has the choice of experiencing robust flavours of our wines.”
Wines from Sula Vineyards currently capture over 60 per cent of the market share in India and have presence in countries, including the USA, Belgium, Italy, France, Germany, Austria, Holland, Spain, Sweden, Switzerland, the United Kingdom, Poland, Norway, Japan, South Korea, Nepal, Bhutan, Maldives, the UAE and China.
Simon Lambert, founder, Kismet Trading, stated, “Kismet Trading is very happy and excited to partner with India’s oldest and largest winery, the iconic Sula Vineyards. It is with great pleasure that we are introducing these fabulous wines to the Australian market.
|
|
|
|
|
|
|
|
|
|