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Subway introduces Flatbread as alternative carrier for sandwich range
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Thursday, 25 May, 2017, 08 : 00 AM [IST]
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Our Bureau, New Delhi
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Subway India has launched Flatbread as an alternative bread carrier for any of its existing sandwiches.While the brand continues to offer its signaturefreshly-baked white and brown breads, guests would also have the option of converting their submarine sandwichesusing the new bread carrier. The product will be available across all of the brand’s restaurants in the country from mid-May.
“We love to create new tastes. It could be by tweaking our old favourites or experiencing something completely new. By offering a choice of a new bread carrier, one can transform an existing favourite sub into a brand new sandwich. Not only does Flatbread taste light, but it also enhances the flavour of the sandwiches,” said Sanjiv Pandey, marketing manager, South Asia, Subway.
Subway is preferred by guests looking for food which is delicious and also makes them feel good about their creations and decisions. The newest addition to Subway’s menu is being promoted through a 360-degree marketing campaign comprisingin-store collaterals, a television commercial, print advertisements, radio spots, out-of-home billboards, digital and social media.
As the world’s largest sandwich restaurant chain, Subway is acclaimed for its fresh, tasty and wide ranging menu on-the-go. Guests have the freedom to create their own delicious subs, prepared right in front of them by the brand’s deft sandwich artists. An array of condiments, sauces, crisp veggies and breads are available for them to choose from. It also offers an assortment of salads and cookies and a range of beverages for guests to indulge in.
The brand was recently ranked number oneFranchise Asia’s list of top 100 franchises in India2017, and currently operates 600-plus restaurants in over 70 Indian cities. It plans to widen its footprint by opening new outlets in both metro and non-metro locations.
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