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Subway India celebrates anniversary with buy one get one offer
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Friday, 26 August, 2016, 08 : 00 AM [IST]
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Our Bureau, New Delhi
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fiogf49gjkf0d To mark Subway India’s anniversary, the chain is hosting a buy one get one (BOGO) offer at its restaurants across the country. Customers ordering any six-inch submarine, a salad, cookies and a drink at all participating Subway restaurants can enjoy another one free.
Ranjit Talwar, country head, Subway Systems India Pvt Ltd, said, “Our guests’ love for Subway encourages us to delight them with not just good food and service, but also great memories that are deeply cherished.”
“The brand’s anniversary is an apt occasion to share our appreciation and gratitude for our guests who are the centre of Subway’s world. We are looking forward to yet another exciting year of great service, business growth and creating new milestones,” he added.
Subway India has also been promoting its anniversary celebrations on its social media platform through the #LoveToShareDay campaign.
“The intent behind this campaign is to not just connect with our guests, but also indulge them through this offer and help make their day as special as it is for Subway,” said Sanjiv Pandey, marketing manager, Subway Systems India Pvt Ltd.
Subway, which recently added SubWraps, a snacking option to its existing menu for India, is currently expanding into both metropolitan and non-metro locations.
According to industry estimates, the chain restaurant segments is expected to double to approximately $8 billion in the coming five years on account of the changing lifestyles and eating habits of the Indian consumer.
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