|
|
|
You can get e-magazine links on WhatsApp. Click here
|
|
|
|
|
|
Startup O’ Be Cocktails raises an undisclosed amount via Pre-Series A Round led by Inflection Point Ventures
|
|
Tuesday, 14 November, 2023, 13 : 00 PM [IST]
|
|
Our Bureau, Bengaluru
|
Ready to drink cocktail startup O’ Be Cocktails is raising an undisclosed amount in Pre-Series A Round led by Inflection Point Ventures. The funds will be utilised for enhancing capabilities, team building and expanding into new markets.
They are high-quality ready to drink craft cocktails made with the best spirits and natural ingredients for social gatherings at home and house parties. Each cocktail is created using the finest spirits and all-natural ingredients, resulting in a consistently delightful taste. With a range of flavours such as Mojito, Cosmopolitan, Long Island Iced tea and Gin & Tonic, it blends the art of mixology and science of consistency, creating a cocktail category for social gatherings at home and house parties.
Mitesh Shah, co-founder, Inflection Point Ventures, said, “Indian market is witnessing a steady growth in alcoholic segment post pandemic years. Ready to drink cocktails is an emerging category which is not much explored and has huge market potential. With O' Be Cocktails’ phenomenal range of classic cocktails it promises to be a go to product for youngsters looking to socialise with premium cocktails. IPV aims to extend their support and help the company expand geographically.”
O' Be Cocktails is operational in 9 states in India and Bhutan. It is supported by a network of 22 private distributors and 2 government contracts, ensuring their products are readily accessible in over 1700 premium wine outlets.
Nitesh Prakash, founder & CEO, O’ Be Cocktails, said, “Today consumers look for sustainable, premium, and convenient brands as part of their lifestyle and want to drink better and not more. Cocktails is a growing culture in India, O’ Be Ready to Drink Craft Cocktails targets GenZ and Millennial consumers for social gatherings at home and house parties. We want to lead the Ready to Drink (RTD) category growth in India and SE Asia with our range of O’ Be Cocktails. IPV has been a great partner in understanding the category and the market, along with the known and unknown challenges – they understand the DNA of the startup and provide the right support. We look forward to continually work and grow with them sustainably.”
|
|
|
|
|
|
|
|
|
|