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Startup Odisha launches millet innovation challenge, leading the drive to empower startups within the State
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Friday, 10 November, 2023, 16 : 00 PM [IST]
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Our Bureau, Mumbai
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Millets in Odisha hold a storied legacy of safeguarding food security and bolstering climate resilience for tribal communities. To further empower this sector, there is an increasing need for Startups and innovation to promote millet cultivation, encourage their consumption, and create economic opportunities within this sustainable agricultural domain. In light of this Startup Odisha has launched the Millet Innovation Challenge on the sidelines of International Millets Convention. This challenge serves as a platform for recognised startups operating within the millet industry to pitch their transformative solutions and ideas. By participating, the startups have the opportunity to win monetary prizes, receive promotional support, and even gain an exclusive opportunity to pilot their solutions with the Odisha Millet Mission.
Startups with expertise in diverse Millet industry sectors such as Branding and Packaging, Logistics and Supply Chain Management, Quality Assurance and Safety, and Financial and Legal Mechanisms Management are encouraged to participate in this distinctive challenge.
Dr Omkar Rai, executive chairman, Startup Odisha, said, “The Millet Innovation Challenge is a crucial step towards fostering innovation in the millet industry. It marks the beginning of a transformative journey where millets will play a central role in ensuring food security, empowering local communities, and driving economic growth. Through this challenge, we aim to catalyse a wave of innovative solutions that will shape a sustainable and prosperous future for Odisha.”
Dr Arabinda Kumar Padhee, principal secretary, Department of Agriculture & Farmers' Empowerment, Government of Odisha, said, “Unlocking the immense potential of millets is at the core of the Millet Innovation Challenge, driven by Startup Odisha. The primary goal of the Millet Innovation Challenge is to support startups in creating innovative solutions that enhance millet processing, improve value addition, and expand the market for millet-based products. This challenge is a significant leap towards a more resilient Odisha, guided by the spirit of innovation.”
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