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Sprite launches new global platform ‘It’s That Fresh’
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Tuesday, 24 March, 2026, 08 : 00 AM [IST]
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Georgia, USA
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Sprite has launched ‘It’s That Fresh,’ a new global platform that reaffirms it as the ultimate refreshment with the freshest takes on culture.
‘It’s That Fresh’ unifies its global brand expression under one persistent platform – introducing a refreshed logo and visual identity, the new ‘Sprite Sound,’ and global partnerships across music, basketball, spicy food, fashion and street culture.
Oana Vlad, vice president, Sprite Global Brand, said, “It’s That Fresh is a bold expression of Sprite as well as a mindset that celebrates challenging the status quo and championing originality. Sprite’s goal is to deliver not only ultimate refreshment with intense carbonation and exceptional lemon-lime taste, but also a fresh perspective through partnerships with culture-makers around the world and new, memorable experiences for fan communities in music, sports, and food.”
The platform reinforces its enduring relevance with younger consumers, meeting Gen Z across authentic spaces where culture is shaped and shared. This approach reflects the brand’s belief that growth comes from cultural relevance.
“Today’s generation isn’t looking to be told what’s cool — they’re defining it for themselves. It’s That Fresh is Sprite meeting them where they are, spotlighting the freshest takes across culture and the people who aren’t afraid to play by their own rules,” concluded Vlad.
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