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Sprite brings zesty twist with 'Spicy ko de Sprite Ka Tadka' campaign
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Friday, 29 August, 2025, 12 : 00 PM [IST]
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Our Bureau, New Delhi
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Sprite has unveiled a new mealtime ritual with the launch of its latest campaign, ‘Spicy ko de Sprite ka Tadka’. Built around a fizzy ‘spice-Sprite-spice’ loop, the campaign positions it as a perfect partner to spicy food, enhancing the consumer experience by cutting through heat and unlocking more flavour in every bite.
Sumeli Chatterjee, vice president – marketing, Coca Cola India & Southwest Asia, said, “India’s love for spicy food runs deep, but what’s remained largely untapped is to pair it with the right kind of beverage. That’s where Sprite naturally steps in. The crisp, lemon-lime twist doesn’t just cool you down, it elevates the whole spicy food experience. With ‘Spicy ko de Sprite ka Tadka’, we are tapping into this fun pairing and creating a new space for Sprite, beginning a long-term connection we believe will resonate deeply with the Gen Zs.”
Sharvari Wagh added, “Sprite has nailed it yet again with the 'Spicy ko de Sprite ka Tadka' campaign that is fun and relatable. What I really love is how Sprite always comes up with clutter-breaking campaigns that feel fresh and exciting every single time. As a brand, Sprite always aims to connect with Gen Zs and this Ad film is another perfect example of that. The whole idea of pairing spicy food with Sprite makes the taste even better. I can’t wait for everyone to try this combination already.”
Sunil Grover shared, “For me, a great meal is all about the experience, and this campaign really gets that. I can’t say no to spicy food and pairing it with Sprite just feels right. Shooting the ad was so much fun and love how Sprite has spiced it up, literally.”
Sukesh Nayak, chief creative officer, Ogilvy India, said, "India's love affair with spice is legendary, and for Gen Z, it's a badge of honour. We saw an incredible opportunity to connect with that passion in a completely new way. 'Spicy ko de Sprite ka Tadka' isn't just a campaign, it's an invitation to embrace the thrill of spice like never before."
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