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SpartanNash names Ulichnie as vice president
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Saturday, 16 August, 2025, 16 : 00 PM [IST]
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Michigan, USA
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Food solutions company SpartanNash announced that Jason Ulichnie has been named vice president, OwnBrands marketing. In this role, Ulichnie will oversee the end-to-end portfolio management, product development and brand equity– including Our Family, Fresh and Finest by Our Family and Finest Reserve by Our Family – for company-operated stores and wholesale customers.
Bringing nearly 20 years of retail and restaurant industry experience at Schnuck Markets Inc., and Brinker International, Ulichnie will also manage product innovation, pricing and promotions, forecasting and sourcing, working cross-functionally to enhance its portfolio and elevate brand presence.
Erin Storm, SpartanNash senior vice president and chief marketing officer, said, "As we continue to take our brand-building to the next level, Jason will be an important addition to our Marketing leadership team. His knowledge in leading category transformation to drive profitable growth and culinary innovation will benefit our independent retail customers as well as our Family Fare, Martin's Super Markets and D&W Fresh Market shoppers."
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