|
|
|
You can get e-magazine links on WhatsApp. Click here
|
|
|
|
|
|
SourceTrace hosts TraceCon, a conference on traceability in agriculture
|
|
Monday, 09 March, 2020, 14 : 00 PM [IST]
|
|
Our Bureau, New Delhi
|
SourceTrace, a global agritech company, in collaboration with ThinkAg, hosted TraceCon, India’s first conference on traceability in agriculture. The event was held at Le Meridien Hotel here, earlier this month, it featured over 60 industry leaders from the food and agriculture sectors across the country.
The panel discussed issues such as role of technology in food safety, traceability solutions and opportunities, role of technology in boosting agri-exports, showcasing early adopters and lastly, funding and financing of traceability technology.
As agriculture gains prominence, technological solutions become critical to achieve better profitability and productivity. In an increased globalised market, food safety and sustainability have become dominant concerns too.
India needs to use advanced technology such as traceability to maintain international competitiveness, to ensure safety and security of its produce and build a niche for produce originating from India. In an era when there is trust deficit in international trade, only traceability can bridge the gap.
TraceCon showcased success stories and discussed trends and challenges in the adoption of traceability. The event hosted several sessions where stakeholders from food and retail businesses, government bodies, technology companies and export-oriented businesses as well as others exchanged their ideas and explored new opportunities in traceability.
Venkat Maroju, CEO, SourceTrace said, “Traceability has become more important in the agriculture value chains in order to ensure safety, sustainability and ethical production. In fact, there is no better way of guaranteeing safety, quality and uniformity of products to the consumer.”
“Traceability streamlines the supply chain, making it easier for issues to be resolved. Efficient recalls in the case of outbreaks can also be made and losses can be kept to a minimum if traceability is implemented,” said Ritu Verma, co-founder, ThinkAg, and co-founder and managing partner, Ankur Capital Fund.
A white paper on the role of traceability solution in food safety in agriculture value chain and how it helps in boosting exports and improving farmers’ livelihood was also released at the conference.
|
|
|
|
|
|
|
|
|
|