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SOTC introduces Indian and fusion culinary delights for Indian travellers
Monday, 02 December, 2019, 16 : 00 PM [IST]
Our Bureau, Mumbai
With an increasing number of travellers interested in unique experiences with a feel of the local flavour, culture or experience, SOTC Travel, has reinvented its food and beverage experience for travellers across its product portfolio in association with an award winning food connoisseur to exclusively curate handpicked menus across all of its business verticals and bespoke tours.

Indian travellers have specific requirements while travelling abroad and food is an essential part of their travelling experience. A trendy addiction among Indian travellers is, ‘ghar–ka-khaana’, when on a holiday while others enjoy the famed dish of the destination as it connects them to the local culture. They would not compromise on the food and service quality as they travel for the love of food.

Food menus across the business verticals – MICE (Meetings, Incentives, Conferences and Events), FITs (Free Independent Travellers), Group Tours and more will offer a combination of the home-style menus with simple recipes and the local cuisine. Customers can be assured of ease-of-convenience via meals that are of the highest standards, and tailored to their needs.

The initiative is in response to the insights gained from the SOTC India Holiday Report 2019, which revealed that across age groups – 25 years and above – food was a critical factor in determining the success and cognisance of their holidays and is especially on the top of the list of things to do when on a holiday. The report also revealed that majority of Indians are foodies with 75% seeking a combination of Indian and local cuisine while on vacation.

The company’s regional group packages like, ‘Brahman Mandal’, dedicated to Maharashtrians, 'Gurjar Vishwadarshan', that is dedicated to Gujaratis, and ‘Darshanams’, curated specially for South Indians; will offer diverse menus of Indian meals as per their unique requirements and culinary preferences. The menus for South Indian products will incorporate regional favourites like filter coffee, curd rice and rasam, and Unniappam while our Gujarati menus will serve specialities like dhokla and khandvi. Customers can also relish the taste of diverse cuisines across the world right from Awadhi, Karnataka, Arabic, South-East Asian and many more.

Care has also been taken to provide the eclectic variety of cuisines – both Indian and international, for MICE travellers as well. With the expertise of the food connoisseur, the MICE tours will offer customised culinary options suited for their palates. From exotic themed dinners to authentic Indian cuisine, menus on tour will offer a fusion of both local and Indian cuisine for the quintessential native experience.
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