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Sodexo to collaborate with Indian start-ups and strengthen food offers
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Friday, 14 December, 2018, 12 : 00 PM [IST]
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Our Bureau, Mumbai
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In a strategic initiative, Sodexo, the world leader in Quality of Life services, will work with Indian start-ups and closely connect with the local digital and innovation ecosystem to strengthen food offers for Sodexo’s clients and consumers.
This open innovation programme is in partnership with Zone Start-ups, a global brand of tech accelerators and early stage venture funds, demonstrating its strong commitment to fast-track growth in the Indian market.
The initiative is an effort to extend Sodexo’s Open Innovation Programme, that has been successful in France, and is now focussing on the Asia Pacific, India and China to explore market-leading innovations.
Speaking about consumer significance in food services, Rishi Gour, country president, Sodexo On-Site Services India, said, “The urban food market continues to offer tremendous growth potential for Sodexo India and is at an inflection point with rapid digitalization, evolving consumers and the entry of new players.”
“The differentiator for Sodexo continues to be the Quality of Life experience. By associating with innovative start-ups, we aim to transform not only the perception of workplace cafeterias, but also the way we operate and serve consumers,” he added.
“With start-ups offering innovative technologies and business models, we look forward to creating new services together and generate a differentiated experience for our consumer. It will allow us to reach consumers in a way we did not do before, create better connections and deliver better customer-centric services and experiences,” Gour said.
The first cohort of the accelerator programme under the partnership with Zone Start-ups in India is dedicated to identification of new technology and corporate food models, for which startups can apply through a dedicated website.
Sodexo and Zone Start-ups will collaborate to identify, assess, test and validate the most relevant start-ups to coach and run pilots within a Sodexo context.
The one-year programme aims to bring new food experiences to Sodexo’s corporate clients and consumers. Overall, the partnershipwill help Sodexo India to closely work with localdigital and innovative players in sourcing and accelerating new technologies and business models for Sodexo business offers.
“We’re extremely excited about our digital and innovation journey in India,” said Belen Moscoso Del Prado, chief digital and innovation officer, Sodexo.
“New business models are constantly challenging the established ways of working. To enhance the Quality of Life experience it is vital to combine the agility and creativity of innovative start-ups with Sodexo’s market access and the deep understanding of consumer behaviour,” she added.
Moscoso Del Prado said, “We are deploying local initiatives under a global strategy of moving closer to our consumers through such strategic partnerships, and are, therefore, keen to work closely with Zone Start-ups on attracting partners with leading-edge technologies and emerging business models. We are sure that this partnership will bring new energy to Sodexo’s business in India, and even inspire innovation across other markets.”
“We are pleased to partner with Sodexo to co-create this first of its kind open-innovation programme in the enterprise food experience space. This programme opens up collaborative avenues for start-ups working in emerging food services. Sodexo’s global domain expertise and large consumer base is a strong ally for selected startups to attain scale at speed,” stated Ajay Ramasubramaniam, director, India, Zone Start-ups.
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