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Smithfield & Pabst Blue Ribbon kick off grilling season with new beer brat
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Wednesday, 15 April, 2026, 15 : 00 PM [IST]
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Virginia, USA
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Smithfield is turning up the heat on summer grilling with the launch of its new premium pork bratwurst lineup featuring three bold, flavour-packed varieties, including a limited-time Smithfield Pabst Blue Ribbon Beer Brat, a Jalapeño & Cheddar Brat and a Chipotle & Cheddar Brat.
Designed for effortless summer entertaining, each brat is crafted to deliver big, satisfying flavour. Served straight from the grill, tucked into a toasted bun or shared at a backyard get-together, these brats are perfect for any occasion.
It brings a nostalgic, all-American twist to the grill, pairing premium pork infused with the smooth taste of Pabst Blue Ribbon beer for a juicy bite with a satisfying snap, perfect alongside potato salad, corn on the cob and an ice-cold can. The Jalapeño & Cheddar Brat strikes a craveable balance of heat and creaminess, while the Chipotle & Cheddar Brat layers smoky warmth with rich, cheesy flavour.
Marianne Radley, managing director of marketing for Smithfield Foods, said, “As the weather gets warmer, we know consumers are planning to gather over great food, and bold flavours are a must. This new bratwurst lineup, including the innovative Pabst Blue Ribbon Beer Brat, delivers premium, crave-worthy options that are easy to prepare and made for sharing, bringing bold, grill-ready flavour and good times to every backyard get-together.”
Katherine Mata, director of culture marketing for Pabst Brewing Company, said, "Beer and brats have always belonged together; we just teamed up with Smithfield to do it right with a seriously good brat. It's an easy win for anyone who believes grilling should come with a cold beer.”
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