|
|
|
You can get e-magazine links on WhatsApp. Click here
|
|
|
|
|
|
Simpli Namdhari’s strengthens presence in south India, opens flagship store in Hyderabad
|
|
Tuesday, 21 March, 2023, 15 : 00 PM [IST]
|
|
Our Bureau, Bengaluru
|
Simpli Namdhari’s, a vegetarian omnichannel retailer and a brand owned by the Namdhari’s Group, opened its first store in Hyderabad’s Banjara Hills. With this store launch, Namdhari's Group, an agribusiness with diversified offerings, plans to bring the seed-to-plate concept to Hyderabad and provide customers with an upgraded grocery shopping experience.
The 11,000 sq. ft retail space is designed specifically to complement the wide range of fresh and packaged products that will be available at the stores. There are designated experiential zones with brands such as Tea Culture, TGL Coffee, JBB Ayurveda Spices, Andhra special sweets, pickles, namkeen and chutney powders by Ruchi homemade foods, a range of Karachi Bakery products and Bansiwala sweets to enhance the in-store retail experience.
“With the launch of our flagship store in Hyderabad, Namdhari’s plans to bring the seed-to-plate concept to the city. The brand has a rich legacy of over 30 years and is well-known in the agribusiness space. It is this experience and expertise that we have harnessed into all our businesses. Majority of the vegetables and fruits we sell are produced within our control using both traditional and high-tech agricultural practices to ensure we offer safe-for-consumption and residue-free products. We want to focus on building our portfolio of differentiated products, bring our fresh produce to the city and offer quality experiences that keep our customers coming back for more. We want to grow from being a regional brand to a national one and the Hyderabad market is an important part of this growth strategy,” said Gurmukh Roopra, CEO, Namdhari’s Group, at the event of the store launch.
Hyderabad is an important market for the Namdhari’s Group and the company plans to open 3 - 5 more Simpli Namdhari’s stores in the city by the end of 2024. The company expects to generate a revenue of Rs 30 - 50 crore in the next 24 months depending on the number of outlets it adds in the coming years.
The Group has a well-established presence in Telangana with Namdhari’s Seeds being one of the largest seed producers and distributors. It s over 10,000 farmers in its network with over 15,000 dealer points and a global presence in 15 countries.
“As one of the largest vegetable seed players in Telangana, we want to leverage the brand. In this regard, we’ve tied up with rural cultivators both hi-tech and open-field farmers, to cultivate crops using Namdhari’s seeds, which will be procured and sold in Simpli Namdhari’s outlets,” he added.
The company is also one of the biggest suppliers of fresh produce to quick-service restaurants in Hyderabad. It sees a massive opportunity in bringing its offerings from the farm to consumers with the launch of its retail store. It has invested in setting up a hi-tech fresh cut warehousing facility in Telangana. The cold storage capability will be used to move some of the fresh produce in and around the city.
|
|
|
|
|
|
|
|
|
|