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Shilpa Shetty-backed WickedGud raises Rs 20 Cr to scale omni-channel presence & drive product innovation
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Tuesday, 23 December, 2025, 15 : 00 PM [IST]
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Our Bureau, Mumbai
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WickedGud, India’s fast-growing better-for-you noodles and pasta brand backed by actor and entrepreneur Shilpa Shetty, has raised Rs 20 crore in its latest funding round to strengthen its omni-channel play and accelerate innovation across high-growth food categories. The fundraise comes on the back of a strong 3x revenue growth over the last 12 months.
Existing investors including Orios Venture Partners, Asiana Fund and Shilpa Shetty have doubled down, reaffirming confidence in the brand’s execution and long-term potential. The round also saw participation from marquee angel investors such as Shajikumar Devakar (Co-founder, Neo Wealth Management), Ajay Mehta (former Content Head, WPP), Sonika Ravula (General Partner, Optional Gravity) and Rahul Colaco, CEO of Fraser & Neave (F&N).
The fresh capital will be deployed to expand WickedGud’s footprint across modern trade, general trade and digital platforms, strengthen supply chain and backend capabilities, and accelerate product innovation in fast-moving categories such as cup noodles and Korean-style spicy noodles.
Founder & CEO Bhuman Dani said the past year has been transformational for the brand, “We have expanded to over 5,000 retail stores, entered new high-velocity formats and delivered strong growth. This funding will help us scale with discipline while delivering on taste, nutrition and affordability for India’s next generation of consumers.”
WickedGud is currently available across leading e-commerce and quick-commerce platforms including Amazon, Blinkit, Instamart, Zepto, BigBasket and Flipkart. Offline, the brand has built a strong presence across 5,000 plus outlets, including 1,500 plus Reliance Smart Bazaar stores and 50 DMart stores. On Amazon, six WickedGud products feature among the Top 30 bestsellers in the pasta & noodles category.
Product innovation remains central to growth. Recent launches include a Rs 20 masala noodles pack for general trade and an expanded Korean noodles portfolio with flavours such as Korean fiery 2x spicy, chilli cheese and chilli chicken. Cup noodles and Korean offerings now contribute over 42% of volumes.
Recognised on the Forbes Asia 100 to Watch 2025 list, WickedGud continues to invest in brand-building, with Shilpa Shetty fronting its latest humour-led Korean noodles campaign, as the company consolidates its position in India’s competitive packaged foods market.
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