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Shaquille O'Neal & Hershey launch Shaq-A-Licious XL original & sour gummies
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Monday, 15 September, 2025, 08 : 00 AM [IST]
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Pennsylvania, USA
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Shaquille O'Neal unveils Shaq-A-Licious XL Gummies in sneaker shapes, the new addition to his popular Shaq-A-Licious XL Gummies line, which launched in 2024, in partnership with The Hershey Company.
Crafted to match O'Neal's appetite for bigger bites and bolder flavour, these xl-sized, sneaker-shaped gummies are a tribute to his larger-than-life personality and legendary shoe size of 22. The new lineup features three flavours: mango (orange), lime (green) and strawberry (red). The new gummies join the original and sour varieties.
"Shaq-A-Licious started with a big idea—make candy that's bold, fun and full of flavour. Now we're stepping it up with sneaker-shaped gummies and three wild new flavours for gummy lovers everywhere. I've been part of this from the start, from the flavours to the shapes, and I'm proud of how far we've come. This is just the beginning," said O'Neal.
Vivek Mehrotra, senior brand manager, Shaq-A-Licious, The Hershey Company, said, "Shaq-A-Licious XL Gummies isn't just a candy; it's a brand with serious momentum. The response to our first launch was huge, and the new sneaker-shaped gummies are our way of keeping that energy going. This is about more than flavour; it's about building something fun, lasting and larger than life."
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