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SFK marks three years of packaging partnership with Goldiee Masala
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Tuesday, 22 September, 2026, 16 : 00 PM [IST]
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Our Bureau, Mumbai
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SFK Group of Companies has completed three years as the exclusive paper supplier to Goldiee Masala, supplying 250 metric tons of duplex paper every month for the FMCG brand’s masala box packaging.
The continued partnership highlights the role of packaging-material supply chains in supporting FMCG brands that operate at scale. Consistent availability, quality specifications and timely deliveries are critical to maintaining uninterrupted packaging operations and meeting production requirements.
Goldiee Masala, whose brand ambassador is Bollywood actor Salman Khan, requires packaging materials in substantial volumes to support its widespread consumer distribution. SFK supplies duplex paper featuring smooth coating, high brightness, uniform thickness and structural rigidity for the brand’s masala packaging.
According to SFK, the association also involves managing high-volume requirements, coordinating deliveries and maintaining consistency in material quality and supply schedules. The partnership has now entered its fourth year.
Nitin Kaushal, founder and CEO, SFK Group of Companies, said, “Long-term partnerships are made through consistency, financial accountability and the ability to fulfil large and continuous requirements. Our three years of partnership with Goldiee Masala is a testament to trust built on reliable quality, timely dispatches and our capacity to handle large volumes. The supply of 250 tonnes of paper every month requires close coordination and execution, while sustainability is becoming increasingly important across the packaging value chain. Suppliers have a role to play in efficient material utilisation and supporting a circular approach to paper and packaging.”
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