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San-Ei Gen to launch new food-colouring products in US market
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Wednesday, 20 August, 2025, 08 : 00 AM [IST]
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Toyonaka, Japan
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Gardenia blue has recently been approved for use as a colour additive exempt from certification by US Food and Drug Administration (FDA) effective August 29, 2025. Following the approval, San-Ei Gen F.F.I. Inc., will be releasing new food colorant formulations "San-Ei Blue (R) G-BF30 WSP" and "San-Ei Blue (R) G-BFA20 WSP" for processed food products distributed in US.
It can be used in processed food products, such as sports drinks, flavoured water (soft drinks other than carbonated beverages), fruit juice beverages, tea drinks, hard candies and soft candies, which are manufactured and sold in US.
The newly released formulations were originally developed by the company and their proprietary technologies are protected by US patents. The products have higher heat and light stability than other naturally derived blue colour components and are characterised by a vivid blue colour. In addition to utilising the products alone, they can also be mixed with yellow to exhibit green or with red to make a purple tone. The products can express highly stable blue, green and purple colours that cannot be achieved with a spirulina extract, a conventionally used and naturally derived blue colour.
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