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Salud inks 11-country distribution pact with Maritime and Mercantile Int’l
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Tuesday, 23 August, 2022, 08 : 00 AM [IST]
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Our Bureau, Bengaluru
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Salud Beverages Pvt. Ltd, an award-winning home-grown lifestyle brand signed an 11-country, inter-continental distributions deal with Maritime and Mercantile International (MMI). MMI is one of the leading distributors in the world and part of the renowned Emirates Group. The MMI deal makes Salud a global brand that will be available across 11 countries. The brand propels its journey with the United Arab Emirates in September, following up collaborations with other international markets.
Salud Beverages is the only RTD (Ready to Drink) Indian company to have won awards and accolades on a global stage, including the IWSC, London and CWSA in Hong Kong, making it the country’s favourite RTD - pioneering in G&T. MMI’s formidable supply chain model will enable the brand to reach out to a larger audience, helping it navigate successful routes in the international markets.
Currently available in four Indian states, the brand has prevailed - with growing acceptance and popularity amongst community members seeking out a lifestyle that it has to offer. With plans to expand to other parts of the country, the brand strives to build a community willing to challenge and restructure the industry standards. Its community members resonate with their brand’s purpose to #CelebrateLife2.0.
Since its conception, the brand’s mission has been to make itself a global Indian company manufacturing world-class products. Right from launching the country's first cocktail in a bottle, G&T 2.0, to being the first to enter the Metaverse with a roadmap, the brand has redefined the rules of the urban lifestyle. It holds an impressive product portfolio of alcoholic & non-alcoholic beverages along with exclusive music tracks called the ‘Salud Sessions’ and a clothing line, ‘Salud Merch’, that’s all the rage in the community.
Ajay Shetty, founder-director, Salud, said, "Our vision is to become a global Indian brand with products on par with international standards. We strive for excellence, innovate and develop products that strike a chord with not just the audience back home, but also the world over. With MMI, we found an able partner who was aligned with our thought process. This association catapults our reach in global markets and strengthens our distribution channel and helps build the strong product line-up and inclusive customer-centric experiences that the brand is known for. We are thrilled that our entry into the global markets will bring our entire product range and experiences to a much larger audience, which will introduce them to Salud Sessions, Salud Merch and our award winning G&T's.”
He added, “We have also entered Metaverse; will be dropping 9 exclusive NFTs in collaboration with an internationally renowned artist that will set the ball rolling in the Web 3.0 space. All these culminate to connecting with a customer base across the globe looking for experiences that not only resonate with their lifestyle but also add value to it.”
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