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RSPL unveils campaign for new liquid detergent
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Friday, 07 August, 2026, 16 : 00 PM [IST]
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Our Bureau, Mumbai
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RSPL Group has launched a new campaign for its recently introduced Ghadi Rapid Wash liquid detergent, aimed at increasing awareness and adoption of liquid detergents for bucket washing among Indian households. The campaign reinforces the brand's focus on promoting a modern and convenient laundry solution tailored to everyday washing habits.
The campaign film traces the evolution of laundry practices in Indian homes, beginning with a nostalgic black-and-white depiction of traditional bucket washing before transitioning into vibrant colour to represent a more efficient and contemporary approach with Ghadi Rapid Wash. The film highlights the brand's promise of 'Reshe Reshe Mein Jaata, Dhulai Farrata', showcasing the product's ability to deliver effective cleaning while being specifically formulated for bucket washing.
Ghadi Rapid Wash combines the brand's established cleaning performance with the convenience of a liquid detergent. Featuring Rapid Release Technology, the detergent dissolves quickly in water, penetrates deep into fabric fibres and helps remove tough stains with reduced scrubbing effort. Designed for bucket washing, the product is priced at Rs 85 for a 900 ml pack, making it an affordable option for Indian households.
Commenting on the campaign, Anuj Goyal, Senior Vice President – Sales, Marketing and Distribution, Soaps and Detergent Business, RSPL Group, said, "The launch of Ghadi Rapid Wash marked an important step in our journey to redefine bucket washing for Indian households. With this campaign, we are bringing that promise to life by showcasing a simpler and more practical way to do laundry. Our film reflects the evolving needs of today's consumers while reinforcing our commitment to making modern and effective laundry solutions accessible to every household."
The campaign also reiterates Ghadi's longstanding brand promise, 'Pehle Istemaal Karein, Phir Vishwas Karein', underscoring the company's commitment to delivering trusted cleaning solutions while evolving with changing consumer preferences.
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