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Rockclimber raises $1mn from angel investor in pre-series A funding round
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Saturday, 10 July, 2021, 08 : 00 AM [IST]
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Our Bureau, Mumbai
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Beverage brand Rockclimber has raised $1mn from angel investor and FMCG veteran, Anand Prakash Sharma. It is a uniquely positioned natural alcoholic and non-alcoholic beverage brand. It has a comprehensive portfolio of all crafted wine coolers, mixers, and other wine beverages made by a team of Indian and International winemakers and drinks scientists.
It is currently available in India in Maharashtra, Goa and Punjab. Expanding to six more regions shortly. (UP, Rajasthan, Odisha, Karnataka, Pondicherry and Chandigarh).
The brand is founded by Deepak Poduval and Hariprasad Shetty, both entrepreneurs and close friends, who passionately believe that wine is for everyone and it must reach the masses. The brand’s first production facility is in Tasgaon, Sangli district of Maharashtra. The company plans to expand and add four more facilities across India to support the demand.
Anand Prakash said, "I am delighted to back this progressive new beverage brand made by passionate individuals who have the courage and conviction to take on the giants to disrupt the beverage industry. Rockclimber will soon be a global brand from India."
Crafted Wine Coolers is a whole new category of drinks that Indian consumers are finding absolutely refreshing. In fact, the wine cooler category lies at the interesting intersection of Wine, Beer and the ‘Ready to Drink’ markets.
The wine cooler aims to change the way wine is consumed. The beverage is vinified from locally grown fruits, sourced directly from farmer communities and offered to the consumers in a fresh, exciting form with infusions and fizz. It promises to be a brand that makes an exciting shift from the snobbery associated with wine drinking to making wine refreshing, fun and available for all.
Deepak Poduval, co-founder, Rockclimber, said, "The commercial bottled wine and beer industry are up for disruption, as consumer palates are changing. Brands need to reinvent their product portfolio to keep pace with it. Our aspiration is to be recognised as one of the freshest and most loved beverage brands to come out of India."
The Rockclimber team has ambitious market and portfolio expansion plans across India and abroad. The company intends to clock revenues in excess of Rs 100 crore in three years.
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