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Red Bull India launches ltd Festival Edition cans with orange variant
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Wednesday, 11 September, 2019, 08 : 00 AM [IST]
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Our Bureau, Mumbai
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Red Bull India has launched a limited Festival Edition can. The drink is orange-flavoured. It is available in a 250ml can priced at Rs 99.
The can is available nationally across select towns, and will also be exclusively available at Reliance Fresh and Reliance Smart stores.
And to commemorate the festive season, which is underway, the energy drink giant has launched a contest, #SpotTheCans. Consumers will have to click on the contest page, and spot four hidden Red Bull Festival Edition cans in an impressive piece of artwork. Upon finding, one can redeem the voucher at the nearest Reliance Fresh and Reliance Smart store.
Red Bull will also host engaging on-ground, in-store and on campus activations in the coming months.
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