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Rebel Foods joins Climate Angels fund backed ZeSUP challenge to reduce single use plastics
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Tuesday, 14 June, 2022, 08 : 00 AM [IST]
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Our Bureau, Mumbai
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Sustainability-focused Climate tech fund, Climate Angels has joined forces with Rebel Foods and GoMassive Earth Network for its one-of-its-kind ZeSUP Challenge – the Zero Single-Use Plastic Challenge for startups who are leading the fight against single-use plastics in the food and beverage industry.
Under this unique initiative, Climate Angels will collaborate with GoMassive to accelerate startups in India for the next 6 months to pilot their solutions to reduce single-use plastic waste. The selected startups will get project and startup funding from a pool of $500,000, dedicated mentorship and technical assistance for the project, securing partnerships with F&B partners like Rebel Foods - the world’s largest internet restaurant company to pilot solutions, and deep learning and network-building opportunities.
This challenge is implemented by The Incubation Network and funded by the Prevent Waste Alliance, an initiative of the German Federal Ministry for Economic Cooperation and Development (BMZ), and ECCA Family Foundation. It is part of PREVENT’s Innovate & Prevent programme. GoMassive has been chosen as an Entrepreneur Support Organization (ESO), by The Incubation Network and is working with partners like Rebel Foods in India to overcome the challenges faced by the F&B industry.
“We are really excited to launch this unique challenge to support early-stage companies who are championing the cause of sustainability and working on reducing single-use plastic waste. This will greatly help them to overcome key challenges such as lack of collaborative industry partners, underdeveloped value chains, and complex policy and regulatory frameworks. The food and beverage industry relies heavily on Single-Use Plastics for its needs and the outcomes of this endeavour will certainly bring viable solutions to tackle the menace in the long run,” said the spokesperson.
Uday Mahajan, SVP Engineering, Rebel Foods, said, “Being leaders in the cloud kitchen industry, where plastic plays a vital role, it was essential for us to bring about change and eliminate the use of single-use plastic. Over the years we have been working towards eliminating single-use plastics, but there are certain areas where we still have room to grow. We are thrilled to partner with GoMassive on this challenge and contribute toward a more sustainable future. Showing commitment to the environment is our top priority, setting an example for others will be rewarding.”
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