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Ready-to-drink beverage market to reach $40 bn by 2030
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Saturday, 25 April, 2026, 14 : 00 PM [IST]
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Our Bureau, Mumbai
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India’s ready-to-drink non-alcoholic beverage market is entering a new growth phase, expected to reach $40 billion by 2030, doubling from $20 billion in 2025, according to Redseer Strategy Consultants.
This growth is being driven by a structural shift in the purchase and consumption patterns of beverages moving from planned stock-up buying to immediate, need-based consumption, enabled by the rapid rise of quick commerce; experiencing 100%+ growth in the RTD category, which makes it an essential driver for both trial and repeat purchases.
Redseer’s report, ‘Reinventing packaged F&B through quick commerce’, indicates the fast-shifting consumer preference toward functional and better-for-you beverages, including protein drinks, functional hydration, and packaged coconut water. Packaged coconut water accounts for 15–20% of the $900 million category, with 20%+ sales via quick commerce. India’s per capita RTD consumption remains at 15–20 litres, significantly below global benchmarks, indicating strong headroom for growth.
Quick commerce is emerging as a disproportionate driver for packaged F&B, especially in categories where immediacy, convenience, and frequency intersect. The channel is expected to scale from $4 billion to $25 billion by 2030, capturing a growing share of incremental demand. While seasonal factors like summer would only amplify demand, the underlying shift is structural and long-term, rooted in evolving consumer behaviour and access.
Mrigank Gutgutia, partner, Redseer, said, “What we are seeing is a fundamental shift in how consumers approach everyday consumption. Purchases are increasingly driven by immediate need rather than advance planning, and that’s where quick commerce becomes critical. Beverages are a clear beneficiary of this shift. They are high-frequency, often impulse-driven, and in the long-drawn summer season of India, demand becomes even more pronounced and combined with low per capita consumption and a growing preference for healthier formats, this category is set up for sustained, long-term growth. Brands will need to rethink product innovation, pricing, and channel strategies to capture emerging demand across cohorts and micro-markets.”
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