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Rasna launches affordable immunity boosting syrup concentrates at Rs 2 per glass
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Thursday, 29 April, 2021, 08 : 00 AM [IST]
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Our Bureau, New Delhi
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Today, everybody’s favourite childhood brand, Rasna, rolled out a new line of syrup concentrates with unique immunity boosters. At a time when the world is discussing building immunity as a key measure to combat the Corona virus, as a ‘Make in India' and ‘Atmanirbhar Brand' has taken the lead to launch a Rs 2 per glass immunity fruit based drink.
The company has created an affordable product, so that even children in the remotest corner of India are not deprived of this basic necessity.
The new line of products comprises of a combination of five key immunity boosters, Vitamin E, B12, B6, Selenium and Zinc offering round the clock immunity. The products are further fortified with glucose and fruit extracts and also provide instant rejuvenation and energy. They are available in popular flavours of Nagpur Orange, Alphonso Mango, Nimbupani, American Pineapple, Shahi Gulab, Kool Khus, Kesar Elaichi and Kala Khatta.
Given a steep rise in the current demand for immunity boosting products, the global market has witnessed tremendous growth and is expected to cross $17 billion by 2025. With an initial investment of Rs 400 million in this new category, the company is working towards capturing 2-3 per cent of this global market with its presence spread across India and other export markets.
Piruz Khambatta, chairman, Rasna Private Limited, said, “Rasna is very proud to have launched such a value for money and immunity boosting product, especially with immunity being the need of the hour. Rasna believes in the dictum of Rasna for everybody and that is why these products have been launched in formats so that even the poorest of poor people can afford an immunity booster at just Rs 2. This is Rasna’s commitment as part of Atmanirnbhar Bharat campaign.”
The company has also taken India’s favourite cricketer who has done Indians proud around the globe, Rohit Sharma as the brand ambassador to promote immunity, energy boosting products.
Rohit Sharma said, “I am very proud to be part of Rasna’s campaign to provide affordable immunity, energy and nutritional products to the masses and I am sure our association has overall helped in our campaign for a healthy India.”
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