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Ranbir Kapoor roped in as brand ambassador, Mahesh Edible targets 25% growth in FY27
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Monday, 02 March, 2026, 08 : 00 AM [IST]
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Our Bureau, Mumbai
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Ranbir Kapoor has been appointed as the brand ambassador for SALONI Mustard Oil, SALONI Soya Chunks and Stayfit Refined Oil by Mahesh Edible Oil Industries, marking a major push towards national expansion and accelerated brand building.
The company has set an ambitious target of achieving 25 per cent year-on-year revenue growth in FY 2026–27. The strategy includes expansion into new geographies, deeper rural market penetration, and stronger trade marketing and channel activation initiatives across India.
With an established presence in North and Eastern markets, Mahesh Edible Oil Industries is now focusing on pan-India growth by onboarding super stockists, dealers and distributors to strengthen its distribution network. The company believes its strong consumer acceptance and loyal customer base in core regions provide a solid foundation for scaling nationally.
Dinesh Rathore, managing director, said the association reflects the company’s long-term vision to transition from a regional player to a credible national brand in the edible oil category.
The upcoming campaign featuring Kapoor aims to enhance brand visibility, improve recall, and deepen household penetration across urban and rural markets. The company expects the actor’s widespread appeal to strengthen its positioning in the premium and semi-premium segments.
Mahesh Edible Oil Industries is also expanding its footprint in the protein-rich Soya Chunks segment under the SALONI brand, tapping into evolving dietary preferences. Aditya Rathore, Category Head, said the segment is witnessing strong traction and will be scaled alongside the core edible oil portfolio through focused marketing and expanded distribution.
Backed by modern manufacturing facilities, upgraded production capacity and stringent quality standards, the company plans to sustain long-term growth while reinforcing consumer trust nationwide.
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