|
|
|
You can get e-magazine links on WhatsApp. Click here
|
|
|
|
|
|
Rad Beverages unveils ‘Twisted Tails’
|
|
Friday, 12 September, 2025, 13 : 00 PM [IST]
|
|
Our Bureau, Mumbai
|
Twisted Tails, a refreshingly daring twist in India’s beverage scene—the first concept-driven line of curated versatile mixers and ready-to-drink (RTD) beverages crafted with real fruit juices, real spices, and no artificial flavouring.
Each variant is designed with a flavour-packed personality and a plot twist to keep things unpredictable. Made with real ingredients and real vibes, it is built for versatility, spontaneity, and storytelling — equally at home poured straight from the bottle, served over ice, or mixed into cocktails.
Radhika Sharda, co-founder of Rad Beverages, said, “The new Indian consumer doesn’t just want a drink — they want an experience. We saw a clear gap in the Indian market for mixers that were versatile, flavour-forward, made with real juices & spices while being convenient — without compromising on quality. With Twisted Tails, our vision was to create something that aims to fill this gap and doesn’t just sit on a shelf but sparks stories. Drinks are always at the centre of conversations, memories, and connections, and we wanted to make those moments more playful, more real, and always a little twisted.”
Raghav Sharda, co-founder, Rad Beverages, said, “For us, Twisted Tails was never just about launching another beverage. It was about changing how people think about mixers in India. We’ve taken familiar fruits and spices and given them a bold new expression — one that invites creativity, experimentation, and fun. Whether you’re mixing it up or sipping it straight, Twisted Tails is about celebrating flavour in a way that feels modern, memorable, and unmistakably original. It’s drinking culture, reimagined for today.”
Atin Khanna, co-founder, Rad Beverages, said, “We’ve poured our passion into creating a brand that celebrates quality, innovation, and fun. At Twisted Tails, we believe every bottle should surprise you — just like a good story. Each flavour has its own unique character and flavour profile, bringing a distinct twist to every drink. Unlike typical one-dimensional mixers, Twisted Tails is multi-layered and versatile —bursting with unexpected twists for you to experience & create whether you sip it straight or mix it up. There’s one for every tale.
|
|
|
|
|
|
|
|
|
|