Tuesday, April 13, 2021

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Pune, Hyderabad & Bengaluru shop online for groceries on Tue & Wed : FTH Daily
Thursday, 08 April, 2021, 13 : 00 PM [IST]
Our Bureau, Bengaluru
FreshToHome’s FTH Daily, the subscription-based e-grocery app with its services spread across Pune, Hyderabad, and Bangalore, recently held a survey that revealed exciting e-grocery trends.

The trend report observed that the platform gets maximum orders on Tuesdays and Wednesdays out of which 60 per cent of the orders are made towards the evening. Thus, there is variation in the usual pattern of ordering fruits and vegetables over the weekend. Additionally, the ‘no delivery charges’ feature has enabled the customers to place orders on daily basis and enjoy maximum nutritional value.

The platform is successfully changing urban India to consume Fresh. The survey also revealed that 54 per cent of women and 46 per cent of men shop online for groceries. It is emerging as the go-to app for urban Indian women as it allows them to free up their time to do more.

The survey revealed that milk, fruits, and vegetables are the most ordered items. And the customers also place fruits and vegetable orders along with their milk subscription. The survey hinted at an average total spends of Rs 5000-6000 per wallet made by the consumers while the average spend on only milk purchasers was around Rs 3000 per month. It was also discovered that 60 per cent of wallet recharges were through UPI payments.  

One of the revelations of the trends included over 10 lac orders approximately per month across Bengaluru, Hyderabad, and Pune.

Shan Kadavil, CEO, FTH Daily and FreshToHome said, “The trend report and the survey has been extremely satisfying. Pleased to see that FTH Daily customers have rated our quality and price as the most desired attributes. This motivates us to keep performing better. We aim to become our customers’ daily nutrition partner, catering to their daily nutrition needs at competitive prices. Our free delivery platform allows our customers to order only what they want daily thereby preserving nutrition intact.”

“Looking at the success in Bangalore, Hyderabad, and Pune, we are motivated to expand our operations to other metros. Based on the survey findings, we are deepening our supply chain and network expansion, which mainly begins from procuring directly from the farmers and ends at delivery of fresh products to the consumers guaranteeing 100% nutritional value. We are also looking at expanding the product portfolio with organic and private label range,” added Kadavil.
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