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Provilac launches high protein Thandai as limited-edition Holi 2026 special
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Friday, 27 February, 2026, 14 : 00 PM [IST]
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Our Bureau, Mumbai
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Functional dairy brand Provilac has unveiled its high protein Thandai, a limited-edition festive beverage crafted specially for Holi 2026. Available exclusively on March 1, 2 and 3, 2026, the drink blends the traditional richness of classic Thandai with a high-protein milk base, offering consumers a festive indulgence without compromising their daily nutrition goals.
Drawing inspiration from authentic North Indian recipes, the beverage features the familiar notes of cardamom, hints of saffron, and the essence of dry fruits that define the celebratory Thandai experience. By combining these traditional flavours with a protein-enriched formulation, Provilac aims to cater to health-conscious consumers seeking balanced festive choices.
With rising awareness around protein consumption and functional beverages, the limited-edition Thandai is positioned as a smarter alternative to conventional sugar-heavy festive drinks. The brand says the product is designed for consumers who want to celebrate Holi with nostalgia and flavour while staying aligned with their fitness and wellness routines.
Priced at Rs 99 for a 250 ml bottle, the High Protein Thandai will be available in select urban markets including Hyderabad, Pune, Mumbai, Delhi NCR, and Jaipur. The short three-day availability adds exclusivity to the launch, encouraging early purchases during the festive weekend.
By introducing a protein-forward twist to a culturally iconic beverage, Provilac continues to expand its portfolio of functional dairy offerings while tapping into seasonal consumption trends. The Holi 2026 special edition reflects the growing convergence of tradition and nutrition in India’s evolving beverage landscape.
With festive demand expected to surge, Provilac’s high protein Thandai is set to offer a refreshing, guilt-free way to celebrate the festival of colours.
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