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Premier Protein launches Genius Gourmet, offering range of Keto snacks
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Thursday, 09 January, 2020, 08 : 00 AM [IST]
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Lance Rankin, one of the original co-founders, and chief executive officer, of Premier Protein, recently launched Genius Gourmet, a Keto snack company with a delicious line of shakes, chips and bars.
“We saw an opportunity in the Keto space that wasn’t being addressed. Consumers are looking for snack products that provide true Keto nutritionals and deliver a world-class taste,” he added.
“We partnered with one of the top manufacturing facilities in the world and came up with a line of Keto snacks that are increasing in popularity among the Keto community,” Rankin said.
These new on-the-go snacks provide high-quality fats, rather than sugar, while focussing on moderate protein.
The initial response to the Genius Gourmet brand has been overwhelming. Consumers and industry executives have been impressed with the overall brand look and appealing taste.
The Genius Gourmet Keto Bars have already started shipping to consumers and retail chains and the much-anticipated Keto protein chips and shakes will be available from the first quarter of 2020.
The Genius Gourmet Keto Bars are now available on Amazon.com, and will be available at the following retailers in 2020: GNC.com, Bodybuilding.com, Vitacost.com, Netrition.com; HEB and over 300 Maverik's locations.
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