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Pizza emerging as hot favourite at PVR to indulge with movies
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Saturday, 12 February, 2022, 13 : 00 PM [IST]
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Our Bureau, Mumbai
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This National Pizza Day, PVR pays tribute to the growing patronage of its pizza lovers with a week-long Pizza Festival from February 9 to 16. Ever since the brand launched its Thin Crust Pizza in 2014, it has carved out its success story making it the top 5 selling food items under the ‘Eats’ category. Pizza has made rapid progress in food and beverage portfolio increasing its share consistently year on year introducing new types, thus retaining its freshness and newness.
It serves Italian range of pizza with authentic recipes using the best ingredients. While the vegetarian menu include options like funghi e baby spinaci della pizza, asparagi funghi e ciliegia pomodoro, rucola e pomodori secchi, tre formaggio, ortolana, the non-vegetarian flavour has salame di pollo and la pizza uovo. India is a vast country where tastes/preferences vary every 20 kms and it is a national cinema chain present in 22 states/UTs. In order to keep regional preferences in mind, pizzas are customised to suit local taste buds, hence remaining an adorable food item that can be enjoyed in a cinema setting due to ease of consumption.
Gautam Dutta, CEO, PVR Limited, said, “We believe in enriching the entire experience as a whole and with ambience, technology, food and comfort, it’s not just about the film anymore. Movies and food is a shared experience where leads to more bonding translating into a three-hour movie-cation. We believe in staying relevant by offering cinema goers a gourmet menu not traditionally found in cinemas. With our wide food and beverage menu, consumers are happily spoilt for choice, and we at PVR are constantly innovating our menu to cater to the evolving needs of the cinema goers.’’
‘’Pizza has always been a food that can be shared and appeals to all customer segments across geographies. Hence, movies and pizza is a great combination and completes the movie-watching experience. With customizable options, pizza whether as a snacking option or as a meal never gets old,’’ he added.
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