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Pioneering superfood brand Nourish You acquires One Good
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Wednesday, 13 December, 2023, 08 : 00 AM [IST]
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Our Bureau, Mumbai
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Nourish You, India’s pioneering superfood brand announces the 100% acquisition of leading vegan dairy brand, One Good, in a landmark moment in India’s burgeoning plant-based foods ecosystem.
Founded in 2016 under the name Goodmylk, One Good, headquartered in Bengaluru, is best known for its award-winning range of vegan dairy products like milks, cheeses, chocolates, curd, ghee, butter, and more. This acquisition marks the largest M&A activity in the conscious-consumption category. Making way for long-term growth and backed with a shared vision, the One Good team including CEO & co-founder Abhay Rangan, CFO & co-founder Radhika Datt, and COO Dhivakar Sathyamurthy join the leadership team at Nourish You.
Starting with 50 acres to over 5000 acres, it pioneered the cultivation of Quinoa and Chia in India. Having expanded into the superfoods category with a range of innovative products made with fills, mueslis and plant-based milk, its products are available across over 2,500 retail stores. It is backed by marquee investors including Zerodha’s Nikhil Kamath, leading actor and active investor Samantha Ruth Prabhu, Darwinbox’s Rohit Chennamaneni, Triumph Group’s Y Janardhana Rao, Gruhas Proptech’s Abhijeet Pai, KIMS Hospitals’ Abhinay Bollineni among others. The company ventured into alternative dairy with the launch of Millet Mlk in early 2023. It secured the Poshak Anaaj Award 2023 from Indian Institute of Millet Research (IIMR) and the Best Alternative to Dairy accolade from Plant-Based Foods Industry Association (PBFIA) for Millet Mlk.
The company is known for its efforts in innovating to offer vegan milk at a lesser cost as compared to cow’s milk in select pockets of the country. It continues its mission of enabling access to high-quality, accessible plant-based nutrition for all. A leader in the vegan dairy category, it has acquired 3 plant-based companies till date.
Krishna Reddy, co-founder, Nourish You, said, “From introducing India to the power of superfoods and now acquiring One Good, Nourish You evolves from being a superfood brand to a plant-based brand, embracing a more inclusive vision. One Good’s journey is revolutionary. It was born with a vision of creating the next big dairy company, devoid of animals. Moreover, it is led by a team of fervent vegans dedicated to both innovation and animal protection. The acquisition integrates Nourish You’s commitment to animal welfare with our existing values of nourishing consumers, farmers, and the planet. It also reinforces our commitment to make healthy, flavorful plant-based foods, affordable and accessible.”
Rangan said, "Our journey towards creating One Good was ignited by a passion for animal rights and a dedication to accessible and affordable plant-based alternatives for all. We are excited about being a part of Nourish You’s incredible platform and leveraging their scale and operational excellence to build India’s biggest plant-based dairy company.”
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