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Pharmaceutical giant Shilpa Medicare Limited forays in OTC segment;unveils India’s First Green TFilm
Wednesday, 26 August, 2020, 15 : 00 PM [IST]
Our Bureau, New Delhi
Shilpa Medicare Limited, known asone of theWorld Leading manufacturer in Oncology and Non-Oncology Intermediates, API ’s and Formulations, today made their debut in the Green Teasegment by launching World’s First Ready to Drink Green Tea Films. The Shilpa’s Green T Film contains natural green tea extracts and boost 50-60 per cent of ECGC ((Epigallocatechin gallate), which contributes to higher antioxidant, Immunity Booster, weight reduction and anticancer properties etc.

The Green Tea Film was launched after doing a rigorous R&D of the green tea market, which is expected to grow USD 3, 515 million worldwide by the end of 2021. It has been found that the commercial green tea bags do not dissolve in hot water, leaving residual matter remains as waste besides the tea bags releasing millions of microscopic plastic particles into your drink. But Shilpa’s Green T Films completely dissolve in water with no loss of nutrients, aroma, essential oils, flavour and provide accurate dose as per the label claims whereby providing the benefits of Green Tea.

Shilpa’s ready to drink Green T Films are Shilpa Medicare Limited’s (SML) most recent foray inthe OTC category to give the fitness and health enthusiast a new experience in the green teaconsumption.The another USP of this green tea is the filmgets dissolved in water in one go without much involvement of multiple hands.Green tea has full of medicinal properties such as reduction of cardiovasculardiseases besides cancer prevention, fat burning, physical performance and acts as an elixir forskin and hair. Shilpa’s Green T Film is a patented product and an immunity booster as well.

“We are talking about green tea, or more specifically epigallocatechin gallate (EGCG), a polyphenol component of green tea that research suggests might be substantially more powerful than HCQ and zinc at protecting against viral infections. Therefore, our Shilpa’s Green T films have 60 per cent of EGCG and 98% polyphenol content. One clinical study conducted by Anna et al 2012 confirmed that 250-400mg of ECGC is beneficial in weightreduction and beneficial effects on LDL cholesterol concentrations and glucose-related markers. In the unprecedented times of COVID-19, we have to be extra vigilant about our health especially if we have NCDs like diabetes, obesity, hypertension, cardiovascular issues among others. If we consume Shilpa’s Green T twice a day then it will not only help to boost your immunity but also will help in weight reduction,” said Mr Vishnukant Chaturbhuj Bhutada, Managing Director, Shilpa Medicare Limited.

Green Tea market is flourishing across the globe and it can be attributed to people’s awareness to fitness and good health, rising popularity of café culture among the youth, innovative flavours and most important easy preparation.  Mr Sundeip Bhatia, Business Head India, Shilpa Medicare Limited, said they decided to venture into the growing market of green tea because they wanted to present the unique and differentiated experience to the consumers. The product will be available in all the major omnichannel platforms and the retail chains.

“The usage of Shilpa’s Green T Film is very simple, one just needs to peel the packet and take out the Film and put it into the hot water cup of around 120 Ml, wait for 1-2 minutes. Stir it well with a spoon or any suitable stirring aid before consumption. There is no residual matter in the cup. In a way, we will also be contributing to lessen the carbon footprint from the globe and making the earth a better place to live in. Currently, we only have one variant – Ginger& lemon and we will be bringing the other flavours as well in near future,” added Mr Sundeip Bhatia, Business Head India, Shilpa Medicare Limited.

About Shilpa’s Green T Film
Shilpa’s ready to drink Green T Films are Shilpa Medicare Limited’s (SML) most recent foray in the OTC category to give the fitness and health enthusiast a new experience in the green tea consumption. The USP of this green tea is they don’t have any residual property and the film gets dissolved in water in one go without much involvement of multiple hands. In disintegrating strips there is no loss of nutrients, Aroma, flavor. Ensures defined quantities is made available. Green tea has full of medicinal properties such as reduction of cardiovascular diseases besides cancer prevention, fat burning, physical performance and acts as an elixir for skin and hair. Shilpa’s Green T Film is a patented product and an immunity booster as well. Regular tea bags are usually made from food grade plastics whereas Shilpa’s ready to use Green T Films eliminate food grade plastics all together.

A one stop solution for oncology, Shilpa Medicare (SML) has been ruling the pharmaceutical industry from more than three decades. Its operations started as API manufacturer way back in 1989 at Raichur, Karnataka- India. Shilpa Medicare was converted into a Public Limited Company& listed on BSE/NSE. The company utilizes sophisticated technology meticulously in order to comply with international standards/specifications.

Shilpa Medicare’s facilities have received key regulatory approvals for its facilities as well as for the products from USFDA, EU, Cofepris-Mexico, PMDA-Japan etc. With diverse regulatory recognized manufacturing set ups.

So far, the company has been awarded for its immense contribution in the pharmaceutical world. So far it has bagged titles including “Best Entrepreneur” 1 st National Award from Govt. of India, presented by Late Shankar Dayal Sharma, President of India (1995); first National Energy Conservation Award in Drugs & Pharmaceutical Sector for the year 2012 by Hon’ble President of India, Shri Pranab Mukherjee; “Excellence in Exports” from VTPC, Bangalore (1995 to 2019) every year and “Export Excellence Award” received from FKCCI, Bangalore (2006 to 2019) every year. Shilpa Medicare also awarded with Pharmexcil’s Awards continuously from 2015 to 2019 as “Best One Star Export House” also received “Patent Award Silver” for Bulk drugs and API in the year 2015-16.

Contact: Info@vbshilpa.com, website: www.shilpaotc.com
 
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