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Phab: Your anytime, anywhere snack superstars
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Monday, 28 August, 2023, 14 : 00 PM [IST]
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Our Bureau, Mumbai
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In today’s fast-paced world where we all want to eat better but without disappointing our taste buds, and where most of us are protein deficient, Phab emerges as the ultimate uncomplicated ally on your journey to a better life.
The yummies are packed with protein, have no artificial sweeteners, no trans fats, no GMOs. Their range of nutrition bars, protein milkshakes, energy and protein bombs are made to make your switch to a healthier lifestyle easy and fun, and help you get your everyday stash of ‘Protein For Your Routine’.
Gayatri Chona, co-founder and nutritionist, Phab, said, “When I read these shocking stats, I realised that India has a vast protein deficiency. Our mission is to make protein accessible for all but also make healthy eating delicious and fun. I believe in taking small steps to create big changes in life. With Phab, you can make that easy switch to healthier living — anytime, anywhere.”
The lineup of products offered: Phab’s Protein Milkshakes are their absolute bestsellers, with new flavours like mango and vanilla almond joining the sensations. Their Protein Bars have taste and nutrition packed into one perfect bar that gives you high-quality, easily digestible protein you need for your routine, whereas their Energy Bars give you the best kinda snacking without the slacking. Their flavours like Chocolate Brownie, Strawberries & Greek Yogurt, and Mocha Nut Fudge add to the yum quotient. Their latest launch is a range of high-energy Granola Bars infused with the power of rolled oats and sweetened with Arabic date paste, lying in that sweet spot between crunchy and gooey. Their Protein and Energy Bombs are chota packet, bada dhamaka! Their Protein Powders are for those looking to supplement their workouts and need the extra boost to build and repair muscle.
What sets it apart is their unwavering commitment to taste and nutritional value. While many “healthy” snacks in the market are laden with artificial and excess sugar and lack essential nutrients and fibre, it carefully handpicks premium ingredients and works with food scientists, nutritionists and foodies to create something deliciously good. They work with Indian farmers to source desi superfoods like jowar and ragi for their products. Their gut-loving range contains prebiotics that are special plant fibres that help healthy bacteria grow in your gut.
It is available at pocket-friendly prices on marketplaces like Amazon, Flipkart, Tata 1mg, and Bigbasket, and retail chains like Reliance Smart, Nature’s Basket, Foodhall, 24Seven, Wellness Forever, Noble Chemist, and many more.
Ankit Chona, co-founder, Phab, said, “With Phab, our mission is to make healthy snacking accessible to everyone, and I am thrilled about the positive impact we are making in people's lives.”
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