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Perfetti Van Melle India’s Center Fresh chewing gum in Cool Cola flavour
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Friday, 08 July, 2016, 08 : 00 AM [IST]
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Our Bureau, New Delhi
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fiogf49gjkf0d Perfetti Van Melle India Pvt. Ltd (PVMI), a manufacturer of gums and sugar confectionery products, has rolled out a new flavour ‘Cool Cola’ chewing gum under its flagship brand Center Fresh.
As per a press release, for the new product, the company and advertising firm Ogilvy & Mather India, have together, developed a new campaign that announces the launch in an interesting manner.
Commenting on the new campaign, Arun Sharma, associate category director, marketing, Perfetti Van Melle India, says, “We have conducted extensive consumer research to bring a new flavour for a refreshing experience, and we are confident that consumers will love this new flavour. The new copy of campaign narrates the story in a compelling manner that would surely help generate trials for the new flavour.”
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