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PepsiCo India launches red rock deli gourmet chips
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Thursday, 27 November, 2025, 08 : 00 AM [IST]
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Our Bureau, New Delhi
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PepsiCo India has strengthened its presence in the premium snacking category with the launch of red rock deli gourmet chips, a globally acclaimed brand known for bold flavours and high-quality snacking experiences. The introduction marks PepsiCo’s latest push to tap into the fast-growing premium chips segment in India, driven by evolving consumer preferences and rising demand for indulgent, artisanal snacks.
Positioned as a super-premium offering, red rock deli chips are crafted with thick-cut potatoes and slow-cooked kettle-style preparation, delivering a rich crunch and distinctive flavour profile. PepsiCo is initially launching select variants tailored for the Indian market, with flavours inspired by gourmet culinary experiences and global taste trends. These include options that combine smoky, spicy, and savoury notes aimed at urban consumers looking for elevated snacking choices.
Industry analysts say the Indian savoury snacks market has been witnessing strong premiumisation over the last few years, with consumers—especially millennials and Gen Z—seeking differentiated textures, artisanal flavours, and international snack formats. With red rock deli, PepsiCo aims to capture this growing segment, complementing its existing brands such as Lay’s, Doritos, and Kurkure.
The company has also strengthened its retail strategy by making red rock deli available across modern trade chains, premium grocery outlets, e-commerce platforms, and select neighbourhood stores. The premium positioning is reflected in the product’s packaging as well, featuring bold colours and contemporary designs to appeal to trend-conscious buyers.
PepsiCo India executives highlighted that the debut of red rock deli underscores the company’s continued commitment to innovation in the snacks category. The brand is expected to lead the company’s efforts in the gourmet chips segment, which is still underpenetrated but rapidly expanding.
With consumer interest in premium snacking at an all-time high, PepsiCo’s latest launch is set to intensify competition in the category while giving the company a strong edge in India’s evolving snacks landscape.
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