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Peet's Coffee unveils 'Cold Brew Pass'
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Monday, 01 September, 2025, 16 : 00 PM [IST]
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California, USA
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Peet's Coffee is celebrating National Coffee Day in its boldest way yet—with the launch of its first-ever ‘Cold Brew Pass’. Available exclusively through its app, the pass gives daily access to handcrafted cold brew, with redemption beginning September 1, 2025.
Sireesha Adya, digital marketing director at Peet's Coffee, said, "Our Cold Brew Pass is all about delivering value at the perfect moment. As students and families head back to school and schedules get busier, cold brew continues to be the go-to choice for younger consumers and coffee lovers looking for a bold, refreshing lift. With 30 days of cold brew for $30, we're giving Peetniks an easy way to enjoy a daily little treat that's full of flavour."
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