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Parle Agro to achieve 100% recycling of PET bottles from October 2019
Monday, 23 September, 2019, 16 : 00 PM [IST]
Our Bureau, Bengaluru
Parle Agro, one of the largest Indian beverage companies, plans to invest over Rs 50 crore in the next three years to implement an end-to-end PET plastic waste management (PWM) programme. The company has partnered with the Indian Pollution Control Association (IPCA) and Nepra, and will collect and recycle 100 per cent of its PET bottle waste – the first beverage company to achieve this feat nationally - from October 2019 onwards.

All the recycled plastic will be channeled to textiles and other non-allied industry segments. The maker of category leading brands such as Frooti and Appy Fizz, with the help of its waste management partners, will facilitate an annual collection of 310 crore PET bottles, recycling nearly 50,000 metric tonne of PET waste.

“We have set an ambitious goal to immediately become 100 per cent PET waste-free company. This not only requires us to accelerate many of our ongoing environment and sustainability initiatives, but also double our investments,” said Nadia Chauhan, managing director and chief marketing officer, Parle Agro.

“We are committed to invest Rs 50 crore in the next three years towards this endeavour. Given our 30 per cent growth rate, our PET sustainability investments will most definitely increase every year. Moreover, in the coming months we will be launching additional employee and consumer campaigns that will act as a multiplier for our PWM initiatives,” she added.

IPCA has grown their infrastructure from just one region in Northern India to a pan India network for dry waste collection. Their entire PET waste collection has reached to 1000MT per month from 7000MT per year. IPCA also has invested in educating and training waste collectors and the society at large on different types and grades of plastic that can be recycled including waste segregation methods to ensure more waste is recycled within our country.
“We work across the country with companies and brands to help them effectively adopt sustainable techniques and strategies for efficient management of waste and support the growing ecosystem. We are glad to partner with Parle Agro, who have aggressively stepped up their PWM initiative nationally,” said Ashish Jain, director, IPCA.

India’s import numbers on plastic scraps from other countries has quadrupled over the years. Over 1,50,000 million tonne (MT) of post-consumer PET flakes were imported from across the world.

“Since India’s discarded PET bottle availability is much less than the existing recycling capacity, it is important to address the plastic waste concern and ensure plastic is making its way to recycling centres thus lowering our dependence on imports,” Chauhan said.
“We have been using PET and paper-based packaging material both of which are 100 per cent recyclable. Our focus is on new and innovative solutions to address issues that will limit impact on natural resources, eliminate waste and reduce carbon footprint. Taking this forward, we have reduced PET resin by 12 per cent in bottles and 15 per cent reduction of HDPE/PP in closures/ caps. Our countries roadmap for recycling will help nurture an allied recycling industry and create thousands of jobs and investment opportunities,” said Schauna Chauhan, chief executive officer, Parle Agro.
Parle Agro has also tied up with key players such as PET - Packaging Association for Clean Environment (PACE) and Action Alliance for Recycling Beverage Cartons (AARC) towards implementing its PWM initiatives.
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