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Parle Agro introduces India to a brand new indulgent beverage experience
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Monday, 27 February, 2023, 08 : 00 AM [IST]
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Our Bureau, Mumbai
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Trailblazers of innovation in the beverage industry, Parle Agro has launched Smoodh Fruit Smoothies, yet another pioneering product under their dairy brand, Smoodh. The new launch is an everyday indulgence, offering the delicious combination of yummy fruits and goodness of yoghurt in a variety of delightful flavours. Parle Agro has signed on the ever charming Dulquer Salmaan as the brand ambassador of ‘Smoodh’ for southern markets of India. He joins Varun Dhawan who is the face of the brand nationally.
Following the overwhelming success of Smoodh flavoured milk introduced in uniquely delightful flavours at a disruptive price point, the company quickly recognised what consumers were seeking. It was clear that consumers were looking for more dairy-based beverage options that are unique, delicious and available at an affordable price. Devoted to their philosophy of giving consumers what they love, while firmly keeping with their ethics of being original, the company expanded their dairy portfolio to launch Smoodh Fruit Smoothies- a category being introduced to the mass Indian market for the very first time. Bringing delicious fruits and yoghurt in fresh, never-before flavours at an unbeatable price of Rs 10, the company is set to win the hearts of millions of Indians once again.
Smoodh Fruit Smoothie is an ode to India’s love for beverages, yoghurt and fruits. The culmination of all three favourites resulted in the refreshingly delicious blend of Parle Agro’s fruit smoothies that consumers can add to their daily diet. The rich, creamy and indulgent smoothies come in three distinctive variants – ‘Guava Chilli’ a desi blend of sweet guava with a hint of spicy chilli, ‘Banana Rum Flavour’ bringing the sweet taste of bananas with a toasty flair, and ‘Mixed Berries’ a delicious combination of strawberries, blueberries & cranberries. The flavours were carefully crafted, taking into consideration the tastes that Indians traditionally consume.
Unwavering in its mission to deliver high quality, delicious beverages at great value, the company has launched the product at an incredible price of Rs 10 for 85ml carton pack. Anticipating the requirement of a larger pack, it is also available in convenient-to-handle PET bottles priced at Rs. 15 for 125 ml bottle. Currently, no dairy beverage brand exists in the market at this price point in the country.
Commenting on the launch, Nadia Chauhan, joint managing director and CMO, Parle Agro said, “India is a dairy-loving country. Keeping that in mind, coupled with the huge success of Smoodh flavoured milk, we’ve expanded our Smoodh dairy brand to launch another exceptional offering, Smoodh Fruit Smoothies. The range is built on our passion for understanding our consumers, listening to their needs and preferences, and introducing products that resonate with them. Fruits and yoghurt are both immensely loved by Indians for decades. With our new offering, consumers will get to enjoy their favourite snack in a drinkable form in a variety of unique flavours at the price of Rs. 10; an offering that’s never existed in the Indian market before. Smoodh Fruit Smoothies maintain our reputation of introducing novel products to the Indian landscape.It also reinforces our commitment to introduce more ‘Good-for-you’ products for our Indian consumers.”
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