Pam Pam Buns, the Australian manufacturer of authentic Thai plant-based buns and ready-made meals, has announced the release of a new range of curry pouches and ready-made meals available for retailers. The latest product ranges follows the brand’s expansion to over 170 stores across Australia and the launch of a dedicated online store.
The new product expansion includes plant-based Thai Massaman, Panang and Green curry pouches available now, alongside four plant-based ready-made meals: Thai Pork Basil with Rice, Thai Mushroom Noodle, Thai Spring Roll, Pork and Mushroom Dumpling available from October.
Thenew additions will meet the growing demand of flexitarian and plant-based consumers in Australia, with one in five Australians making a conscious effort to reduce their consumption of meat for health and environmental reasons .
“We’re very excited to be expanding across Australia with our latest range of curry pouches and meal trays,” said Pimarada (Pamela) Watcharadechmontri, founder of Pam Pam Buns. “The new range is our first step to becoming a Thai food company that produces a variety of plant-based meals that are just as delicious as meat-based dishes. By building our portfolio, we’re able to attract new customers who love authentic Thai flavours with the added health benefits of a plant-based alternative.”
The product expansion will sit alongside the brand’s already successful range of plant-based Thai buns. Found in the freezer section, the packs of four individual buns come in a variety of flavours, including Massaman Curry, Green Curry and Mushroom.