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Orion launches rice cracker & custas cup cakes
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Saturday, 21 August, 2021, 08 : 00 AM [IST]
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Our Bureau, New Delhi
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Orion, one of the largest food companies of South Korea, has kick started festive celebrations early in India, with the launch of two of its most sought-after products globally, O’Rice and Custas Cup Cake. The snacks are being imported from its state-of-the-art production facilities in Vietnam.
Riding on 400% plus volume growth achieved over H1 LY, the company is now aiming at aggressively increasing its market share in India. With the launch, the company is targeting new age Indian consumers and is looking at repeating its Choco-Pie success story in India.
It is a 100% vegetarian snack which is baked and not fried to maintain nutritional goodness. The combination of India’s love for rice and unique flavour that the brand offers and makes it a desirable snack that can be relished any time. It also comes with a longer shelf life of 9 months.
The product comes with the richness of a cream filled core and is super soft. A favourite in global markets, these cup cakes are made with the best quality ingredients offering a shelf life of 1 year, both the offerings are rich in taste and quality.
Saurabh Saith, CEO, Orion India, said, “We are delighted to bring to India the taste of Orion’s special range of products The launch of Orion O’Rice and Custas Cup Cake brings in a treat for the Indian customers, especially during the festive season. We have received remarkably positive response to the products during soft launch and trust that we have a highly distinguished offering in the snacks category.”
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