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Orill Foods collaboration with Regina Cassandra for brand endorsements
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Wednesday, 22 November, 2023, 15 : 00 PM [IST]
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Our Bureau, New Delhi
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Orill Foods Pvt. Ltd., a leading homegrown player in the convenience food segment, has collaborated with actress Regina Cassandra for its brand endorsements. Cassandra, a popular and acclaimed name in Tamil, Telugu, Kannada, Malayalam as well as Hindi film industry, resonates with the brand’s vision of establishing an outreach to people across different parts of India. A TVC has been released as part of the collaboration wherein the actress can be seen as a working woman who eases her life with the help of comfort food offerings from the brand.
Cherukuri Srinivasa Rao, co-founder and managing director, Orill Foods, said, “Orill consistently strives to build a connection between comfort food and consumers through innovative and high-quality products. As a brand we intend to cater to consumers on a pan-India basis and collaboration with someone like Regina Cassandra gives us easy access to penetrate into all markets across linguistic and cultural lines.”
Cassandra said, “Orill has been delighting households by meeting their most inevitable need of instant foods and ready-to-use condiments. From instant chutneys to my favourite instant Sambar, Orill manufactures its products with due diligence, and I am elated to be a part of the brand’s growth journey.”
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