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Orchid Hotels presents IRA: Refreshingly modern hotel chain
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Wednesday, 28 June, 2023, 15 : 00 PM [IST]
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Our Bureau, Mumbai
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The Kamat Hotels India Ltd., has announced its latest venture, IRA by Orchid Hotels, the chain of upper-mid-market hotels that seamlessly blends tradition with innovation, catering to the aspiring India traveller.
Inspired by the Sanskrit word for Earth, paying homage to the Goddess Saraswati, the name ‘IRA’ represents knowledge, wisdom, art, and music. Crafted by the visionary minds of the Kamat Family, renowned for their exceptional F&B and warm hospitality, IRA by Orchid Hotels is set to continue the rich legacy of The Orchid, Asia's First 5-Star Ecotel brand. Originally established by the visionary Dr Vithal Venkatesh Kamat, the legacy is now being taken forward by Vishal Kamat, as he strives to take the brand to newer heights of excellence and innovation.
It will cater to the adventurous spirit within the modern traveller, offering an experience that goes beyond just a comfortable stay. Where every detail is carefully curated to exceed guest expectations - especially food and banquets.
"We are thrilled to introduce IRA, a brand that strikes the perfect balance between tradition and innovation. With IRA, we aim to continue the legacy of our brands while infusing it with a fresh and exciting energy that resonates with the aspiring India," said Vishal Kamat, executive director, Kamat Hotels India Ltd.
By prioritising F&B excellence, the brand aims to differentiate themselves in the market, as the only few players with a strong F&B background and establish IRA as a brand synonymous with culinary excellence and guest satisfaction.
“F&B is poised to play a pivotal role in shaping the identity of IRA as a brand. We recognise that the culinary experiences we offer will leave a lasting impression on our guests and contribute to their overall perception of our brand. With this understanding, we are dedicated to curating exceptional dining experiences that showcase our commitment to quality, innovation, and personalised service,” Kamat concluded.
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