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Oikos launches cultured dairy drink
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Monday, 18 August, 2025, 15 : 00 PM [IST]
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New York & Colorado, USA
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The demand for nutrient-dense food and beverage options continues to rise as consumers prioritise health-conscious choices. In fact, one in four people in US (27%) report being on a weight loss journey and nearly 10% of US population has used a GLP-1 medication. For many, this creates unique nutrition challenges – including meeting daily protein needs to help prevent muscle loss. Research suggests that muscle mass accounts for approximately 20% of weight lost while on a GLP-1 medication. Oikos – the #1 high protein yogurt brand in US – is stepping up to the challenge to support consumer needs and goals by introducing Oikos Fusion: a first of its kind, nutrient-dense cultured dairy drink developed specifically to support muscle mass during weight loss, while also supporting digestive health.
Powered by its patented Advanced Fusion Blend, it is designed to help build and retain muscle mass during weight loss when combined with exercise and a balanced diet. It is the first and only product in the yogurt category specifically created and positioned to support the unique nutrition needs of GLP-1 users and other weight loss consumers, with a patented combination of whey protein, leucine and vitamin D. These three key nutrients have been extensively researched in populations at risk for muscle loss, including two clinical trials conducted by Danone. Together, this proprietary trifecta blend takes intentional muscle support to the next level by helping consumers maximally triggering muscle synthesis when paired with a balanced diet and exercise.
Rafael Acevedo, President of Yogurt at Danone North America, said, "Pairing Danone's decades of science expertise with the Oikos' brand's emphasis on strength and high-quality protein enabled us to create something truly unique for people looking to maintain muscle mass while on a weight loss journey. The growing need for tailored nutrition solutions for people experiencing muscle mass loss is something we can expertly tackle. We know change takes strength and we believe weight loss isn't only about taking things away — it's about adding and strengthening routines with nutrient-dense products that help people better meet their goals."
Whitney Evans, RD director of nutrition & scientific affairs at Danone North America, said, “People on a weight loss journey often eat less, so it's crucial to focus on the nutrient density of the foods they do eat. When protein needs are not met, the body will start breaking down muscle to get the amino acids it needs. Fiber is also important considering its role in digestive health and because most American fall short on fibre intake. That's why we created Oikos Fusion—in listening to GLP-1 users and studying the latest research, we packed as much targeted nutrition as possible into a small, delicious, and convenient bottle to help make it easier to meet key nutrition needs."
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