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Nutrify Today survey shows tech advancements though strategic collaborations with the MedTech
Wednesday, 26 May, 2021, 15 : 00 PM [IST]
Our Bureau, Bengaluru
Technological advancements though strategic collaborations with the MedTech industry will enable a personalised approach towards nutrition over the next three years. It is here implementation of Artificial Intelligence and use of sensors will play a pivotal role to design the food matrix specific to each individual. The adoption of data and algorithms will take centre stage, according to a study by Nutrify Today.

The survey respondents also indicated profiling individuals and providing specific dosages and ingredients as per their requirements will be a possibility too. The food can be prepared by a convergence of robotics and 3D printer using lab-grown ingredients as per the biochemistry and need of the body at that particular time.

The survey also discovered optimism about India’s role in the forward movement of Nutra-tech and Nutraceuticals industry in the future. Around 24% of the respondents believe that India will be a leading innovator second only to the United States. With the emergence of fingerprinting of Phyto ingredients from 52 agro-climatic zones, strengths of Indian IT industry coupled with convergence hub of MedTech like Biovalley Incubation Council and AMTZ in India will drive convergence innovation in Nutra-tech.

The global industry survey engaged nutraceutical  industry leaders from the US, Israel, Switzerland, Singapore, India, Hong Kong and Japan. They noted the  existing early versions of tech-nutra products in the market have done well in the US.

Precision nutrition using tech-nutra is going to gain global significance in the future. With the growing adoption of fingerprinting of Phyto ingredients and deployment of blockchain technologies, there are imminent challenges in  skilled workforce shortage,  data privacy and  high costs. Tech-nutra will be an innovation-driven by start-ups and eventually, large  conglomerates would enter this segment through mergers and acquisitions (M&As).

Amit Srivastava, chief catalyst and founder of Nutrify Today, stated, that the  future would  empower responsible nutrition businesses. Automated personalised nutrition where artificial intelligence will manage the nutrient needs and the source of ingredients will evolve into sustainable methodologies using biotech. “There are already early-stage entrants who are working on the tech-nutra which will drive personalised precision nutrition as habit,” he added.
 
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