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nurture.retail connects 1.15 lakh+ agri-retailers nationwide with 300+ manufacturers
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Tuesday, 05 May, 2026, 08 : 00 AM [IST]
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Our Bureau, Mumbai
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nurture.retail is rapidly transforming the country’s fragmented agricultural supply chain into a unified, transparent, and technology-driven ecosystem. With a network of over 1.15 lakh retailers and 300+ manufacturers, the platform is emerging as the operating system for India’s agri-input retail landscape.
At the heart of this transformation lies a clear mission: to eliminate inefficiencies, restore trust, and empower both manufacturers and retailers through direct, data-driven connections.
For decades, manufacturers have struggled with limited market visibility, counterfeit product infiltration, and financial risk through informal and unsecured credit systems. The company addresses these systemic challenges by enabling direct manufacturer-to-retailer commerce, significantly expanding reach while safeguarding brand integrity.
By eliminating layers of intermediaries, the platform ensures that authentic, high-quality inputs reach farmers, strengthening trust across the value chain, and protecting manufacturers from brand dilution.
The company is solving these structural challenges by enabling manufacturers to directly sell to the retailers onto the platform which widens their reach, significantly reduces the risk of counterfeit products entering the system and ensures that authentic inputs reach farmers. This not only protects brand value but also improves trust at the last mile.
It is also bringing in real-time pricing transparency, helping retailers make more informed procurement decisions and reducing opacity in the supply chain. By standardising access to pricing and availability, the platform is enabling a more predictable and efficient marketplace for agri inputs.
A breakthrough lies in its embedded finance solutions, which replace risky, unsecured distributor-led credit models. By leveraging transaction data and digital insights, it enables secure, structured, and accessible credit for retailers in just 30 minutes through digital finance players.
Ankit Laddha, business head, nurture.retail, said, “India’s agri-input supply chain has long been fragmented and opaque. With nurture.retail, we are building a unified, transparent ecosystem that enhances trust, expands market access, and drives efficiency at every level.”
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