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Nothing Before Coffee opens 10 new outlets in Quarter 2
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Tuesday, 25 July, 2023, 12 : 00 PM [IST]
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Our Bureau, Mumbai
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India’s fastest-growing coffee chain, Nothing Before Coffee (NBC), currently has 40+ stores throughout the country; wherein the company added 10 new outlets in Q2, offering an exclusive opportunity for people across regions to enjoy high-quality, flavourful brewed coffee & beverages at economical prices.
NBC, a takeaway beverage specialty chain has recorded a growth of 23% as against their last quarter. With a focus on providing high-quality coffee and creating welcoming spaces, the coffee outlet has gained a loyal customer base in India. The surge in the growth is a testament to the unwavering support and preference of coffee enthusiasts across the country. The coffee chain plans to open 50+ stores in India over a 12-month period.
Notably, NBC has successfully added 10 new outlets in this quarter at various prominent locations such as Hyderabad, Raipur, Ajmer-2, Kota-3, Alwar, New Delhi-Krishna Nagar, and Gurugram during the second quarter of 2023. These new openings mark an important milestone for the brand, demonstrating its continuous efforts to cater to the growing demand for premium coffee experiences. The new outlets are designed to offer customers a comfortable ambiance, friendly service, and an extensive menu of coffee beverages to suit diverse tastes.
NBC currently has 40+ stores wherein the company added 10 new outlets in Q2, the leading coffee chain entered six new cities during the entire quarter, which is “the highest-ever store addition” per quarter. NBC is looking to rapidly expand its presence in the coming years. To achieve this, it has signed an exclusive collaboration agreement with Building Brands for Tomorrow (BBFT), a leader in restaurant franchising and startup growth consulting. BBFT has a wealth of knowledge and expertise in helping restaurants and retail businesses acquire investors and expand their footprints through franchising. Through this partnership, BBFT will accelerate the overall expansion of Nothing Before Coffee’s franchise network in India.
Nothing Before Coffee has its footprints spread in both Tier-1 & Tier-2 cities of India and currently operates in nine states, presently provides an extensive assortment of delectable snacks, sandwiches, and cookies. Moreover, they offer a diverse selection of coffees, tea, shakes, mocktails, hot chocolate, and shrappe, catering to the discerning tastes of their customers.
"We are thrilled with the tremendous response we have received from our customers, said Anand Jain, founder & COO of Nothing Before Coffee. As Nothing Before Coffee continues its strong demand in the Indian coffee beverage market, achieving the best Q2 sales & the opening of 10 new outlets. Additionally, we are excited to unveil our highly anticipated flagship store, strategically located at the heart of Delhi – Connaught Place which is under progress and we're super excited to open its doors to the public”
“We are thrilled to announce our ambitious plans for aggressive expansion in Delhi/NCR and neighbouring regions such as Punjab, Chandigarh, Jammu, and other parts of North India. There is a significant untapped market for affordable coffee segment brands in these areas and we'll continue to penetrate it since it remains a lucrative opportunity for investors in the franchising domain.” said Rohit Singh, founder & CEO of BBFT.
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