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Non-alcoholic ready to drink beverages by Svami in three categories
Saturday, 21 November, 2020, 08 : 00 AM [IST]
Our Bureau, Mumbai
Svami introduces a range of non-alcoholic ready to drink products. After disrupting the mixer category, it's the next evolution and step in the journey to launch a new product category.

The first three products - Non-alcoholic Rum and Cola; Non-alcoholic Gin and Tonic; Non-alcoholic Pink Gin and Tonic.

Created with impeccable flavours and botanicals, these products offer complexity and great taste but are entirely alcohol-free. In true fashion, complete research and development was done in house, and it took months to arrive at these products.

Non-Alcoholic Gin and Tonic - Crafted with classic botanicals like juniper and different citruses and berries. Tastes like a gin and tonic but is completely alcohol-free and just 82 calories per bottle. Perfect for drinking anytime and for people who prioritise taste but do not want to consume alcohol.

Non-Alcoholic Pink Gin and Tonic - Crafted with strawberries along with botanicals like juniper and different citruses. Tastes like a gin and tonic but is completely alcohol-free and just 82 calories per bottle. Perfect for drinking anytime and for people who prioritise taste but do not want to consume alcohol.

Non-Alcoholic Rum and Cola - A low calorie cola flavoured with vanilla, caramel and cinnamon. Tastes like a rum and cola with lime but is 100 per cent alcohol- free, only 56 calories per bottle.

Aneesh Bhasin, co-founder, Svami, said, “From day one, Svami has been about great tasting drinks. We have always believed that you do not necessarily need to have alcohol in a drink to make it complex and enjoyable and that’s what we have created with our new range. These are also great options to consume anytime so you are not just limited to sugary colas and packaged juices.”

“There are a lot of people who do not consume alcohol, there are people who just want to take a break from alcohol and some who might want to stop after their first drink. We are offering a new alternative to all such people,” added Bhasin.
 
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