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Nékter redefines future of wellness with cold-pressed juices
Monday, 18 August, 2025, 14 : 00 PM [IST]
California, USA
Nékter Juice Bar is reimagining modern wellness with the launch of a new lineup of cold-pressed juices and lifestyle-based bundles that reflect how people want to live and feel. Moving beyond traditional cleanses, it is offering a smarter, more flexible way to experience wellness and one that fits real life with a smart, more approachable solution: a modern lineup of 12-ounce, cold-pressed juices.

The brand has stayed at the forefront of wellness by rejecting artificial ingredients, demanding transparency, and delivering flavour-forward, nutrient-rich blends across its entire menu of freshly made juices, superfood smoothies, acai bowls, protein waffles, and healthy snacks. This new chapter cements its role as a trailblazer for accessible, modern wellness.

Steve Schulze, co-founder and CEO of Nékter Juice Bar, said, "Forget the rules, forget the deprivation: this is wellness your way. This launch marks a pivotal moment not just for Nékter Juice Bar, but for the wellness industry as a whole. People want wellness that works for their lives, not rules, restrictions or unrealistic routines. With our new cold-pressed juices and Lifestyle Bundles, we're giving our guests a smarter, more sustainable way to feel their best every day. It is wellness made simple, functional and truly accessible."
 
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