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Ninjacart introduces FoodPrint end to end food footprint traceability
Wednesday, 04 November, 2020, 08 : 00 AM [IST]
Our Bureau, Mumbai
Covid-19 and its impact on every aspect of human life has made people view every decision of purchasing in light of health and safety. Companies are continuously looking at how the world will view health in the future while developing products and businesses. In India, we need regulation and standardisation in the agri supply chain, over and above material goods such as cosmetics and cars.

It is high time that we focus on the real issue which needs immediate attention and that is the safety of fresh produce. We have to imbibe the thought that there is no food without food safety in our consumer's minds as well as farmers. We cannot ignore the fact that there are an estimated 600 million cases of foodborne diseases that occur annually worldwide. Unsafe food is a threat to human health and this has been reaffirmed by the current crisis the world is dealing with. This concern can only be resolved when international bodies, governments, producers, and consumers consider it as equal responsibility.

Ninjacart’s ‘FoodPrint’ traces right from, who is the farmer, when was it harvested, the truck that carried the produce, the warehouse that processed it, the helper who handled the product at the warehouse, a retailer who brought the product, and how it was delivered to the consumer’s doorstep. With the help of cutting edge technology such as RFID tags, a product is mapped right from the time a farmer brings the produce to the collection centres and the same foodprint ID is kept intact till it reaches the retailer and then the consumer. All this is possible by entering the order number that one receives on the RealtimeFootprint Viewer on the website under the traceability tab.

The next step to add to the traceability would be FarmPrint and ResiduePrint. The company endeavours to build durable and scalable infrastructure which will take another 3 to 4 years to get safe food with the highest possible reliability on the plate of first million customers of India’s ecosystem.
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