|
|
|
You can get e-magazine links on WhatsApp. Click here
|
|
|
|
|
|
New index reveals Indian sweets shift from festival ritual to everyday indulgence
|
|
Tuesday, 25 November, 2025, 14 : 00 PM [IST]
|
|
Our Bureau, Mumbai
|
Scandalous Foods, a fast-growing B2B innovator in Indian sweets, has released India’s Dessert Index 2025, a landmark study revealing that traditional mithai is rapidly transforming from a seasonal or festive staple into an everyday indulgence, challenging categories like ice cream and chocolate in India’s multi-billion dollar dessert market.
The index, based on responses from 684 individuals across various age groups and regions, maps a decisive cultural and strategic shift in how Indians perceive and consume sweets. A key finding highlights the generational divergence in dessert choices, positioning younger consumers as the driving force behind the mithai evolution.
Baby Boomers remain staunchly loyal to classic, traditional sweets. Millennials, having witnessed the rise of Western desserts, prefer a hybrid approach, balancing nostalgia with fusion formats. In contrast, Gen Z prioritizes visual appeal and social currency, choosing desserts that are aspirational, premium, and highly shareable on social media.
Sanket S, Founder of Scandalous Foods, emphasized this change: “Mithai is no longer competing only with flavor. It’s competing with attention, aspiration, and relevance in public spaces. This study makes clear that we are standing at a defining crossroads, with heritage on one side and a visually driven generation on the other.”
The report notes the popularity of fusion desserts, such as rasmalai cheesecakes and motichoor cakes, but predicts that the future lies in elevating classics like gulab jamun and kalakand. The goal for 2026, the index suggests, will be to re-engineer these traditional favorites to confidently stand alongside global desserts, rather than being relegated to components within Western formats.
The index calls for the industry to embrace premium packaging and modern reinterpretations, ensuring that Indian sweets reclaim relevance as a high-visibility, contemporary category for a generation that truly eats with its eyes first.
|
|
|
|
|
|
|
|
|
|